Develop a Communication Plan.
Before you launch your initiative, you need to expand your
original communication plan so that everyone can see how
the Clarity Audit is turning into action. There are lots of
opportunities to talk about the initiative: workplace and union
meetings, news- letters and bulletin boards, intranet sites and
email broadcasts are just a few ideas.
Who will co-ordinate the communication tasks? What kinds of
preparation and support will your ‘point people’ need for the
presentations they make? How are you going to gather feedback
from the organization? And how are you going to turn that
feedback into more momentum for your initiative?
Evaluate and Celebrate Results.
Go back to that list of measurable, achievable, time-limited results
you planned at Step 7. Which ones can you turn into a party?
How will you honour graduates of your training programs? Can you
find ways to recognize or reward great writing projects?
How will you keep your champions motivated? What are the vehicles
for celebration in your organization? Picture in the newsletter? Special
presentation at a departmental luncheon?
Think about how you can keep the initiative in front of the decision
makers too. Clear language is a good news story – make sure that
your champions in the union and at the top levels of your organization
get the credit they deserve.
People come and go in large organizations. Skills get rusty. Support for
change ebbs and flows. Your organization could go through the steps in
a clear language initiative many times. Or, different parts of the organization
could be going through different steps at different times.
The key is to keep the process alive and to build on your success. Each time
you complete a clear language initiative, you’ll add something new and
creative to your organization’s communication culture.
Focus on all staff,
not just professional
communicators. If
everyone does not
understand the
clear language
approach,
documents may be
changed for the
worse during the
approval process.
Ruth Baldwin,
What’s Happening
in Clear Language?
(CAMA & CUPE)
Plain-Language Project Wins County Quality Award
By Tim Bissell, Deputy Director
Department of Consumer Affairs,
County of Los Angeles
This newsletter excerpt shows how
clear language
champions
in Los
Angeles County found ways to
value
and honour
the
skills, teamwork and
results
of their pilot
clear
language initiative.
