1. Develop a Communication Plan.

    Before you launch your initiative, you need to expand your
    original communication plan so that everyone can see how
    the Clarity Audit is turning into action. There are lots of
    opportunities to talk about the initiative: workplace and union
    meetings, news- letters and bulletin boards, intranet sites and
    email broadcasts are just a few ideas.

    Who will co-ordinate the communication tasks? What kinds of
    preparation and support will your ‘point people’ need for the
    presentations they make? How are you going to gather feedback
    from the organization? And how are you going to turn that
    feedback into more momentum for your initiative?

  2. Evaluate and Celebrate Results.

    Go back to that list of measurable, achievable, time-limited results
    you planned at Step 7. Which ones can you turn into a party?
    How will you honour graduates of your training programs? Can you
    find ways to recognize or reward great writing projects?

    How will you keep your champions motivated? What are the vehicles
    for celebration in your organization? Picture in the newsletter? Special
    presentation at a departmental luncheon?

    Think about how you can keep the initiative in front of the decision
    makers too. Clear language is a good news story – make sure that
    your champions in the union and at the top levels of your organization
    get the credit they deserve.

Remember: Change is Cyclical

People come and go in large organizations. Skills get rusty. Support for
change ebbs and flows. Your organization could go through the steps in
a clear language initiative many times. Or, different parts of the organization
could be going through different steps at different times.
The key is to keep the process alive and to build on your success. Each time
you complete a clear language initiative, you’ll add something new and
creative to your organization’s communication culture.

Focus on all staff,
not just professional
communicators. If
everyone does not
understand the
clear language
approach,
documents may be
changed for the
worse during the
approval process.

Ruth Baldwin,
What’s Happening
in Clear Language?
(CAMA & CUPE)

Plain-Language Project Wins County Quality Award

By Tim Bissell, Deputy Director
Department of Consumer Affairs,
County of Los Angeles

This newsletter excerpt shows how clear language
champions in Los Angeles County found ways to
value and honour the skills, teamwork and results
of their pilot clear language initiative.

Members of the Plain-Language Project accepting the County Quality Award