Indicate clearly what
readers can do about
the situation the
leaflet describes.
In most cases, a leaflet
isn't merely explaining
- it is also urging some
action. Use the
headlines or bold type
to let readers know
they can help by
coming to a meeting or
demonstrating, signing
a petition, contributing
time or
money, etc.
When designing a leaflet,
consider how it will be
used.
If it might be posted, just
use one side of the paper.
If it might be folded and
mailed, use an outside
panel for an eye-catching
message that will make
people want to see what's
inside.
Adapted from: Leaflets That Work
- American Labour, American Labour Education Center, Washington, D.C.,No. 17, 1982