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SUMMARY REPORT ON
FIELDTEST OF FOOD TIPS (ENGLISH)
CONSUMERS' ASSOCIATION OF CANADA
| Purpose |
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The goal of the fieldtest was to get feedback from limited
skilled renders regarding the readability and acceptability of the
eight draft Food Tips. |
| Methadology |
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One hundred English language literacy classes from across Cant
were asked to review one of the eight factsheets with
approximately ten of their students. Over 80 literacy classes
agreed to take part. Both the students and the teachers were asked
to give their comments regarding the content, style and layout of
the draft Food Tip. Instruments were provided for conducting the
fieldtest, and teachers summarized the students' comments and
returned these summaries to The Movement
for Canadian Literacy (MCL). This feedback was then
forwarded to me. |
| Outcomes |
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Response was excellent, both in terms of the high number of
returns and the high number of positive comments about the sheets.
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| Number of classes who responded: 69* |
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(Four of these classes didn't send any statistical
data, and one did not identify which tip they had reviewed. Where
possible, the comments are recorded in the report, however, these
five classes are not included in these statistics.)
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| Number of students: 560* |
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(The number of students is greater than this,
however, we have no numerical data from five of the classes.)
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- On average, 76% of the students found the draft they assessed
easy to read Most of the reading difficulties they encountered
stemmed from unfamiliarity with certain terms, and the volume of
material in some of the tips. In addition, some of the classes
in the study were very basic readers.
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* |
Reports from an additional 10 classes (150 students) that were
delayed due to the postal strike, also provided input for the
final revision |
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