Slanted or biased writing

Some writers produce slanted or biased work because they are not aware of their thinking, they choose words or phrases carelessly, or they require more practice to improve their writing skills. In your writing, try to use denotative words. These words have one meaning — the basic meaning. For example, rather than referring to a person as a “slacker,” describe them as a “a person who does little work.” It is more direct and accurate.

The word “slacker” is an example of a connotative word. It has a basic meaning-”a person who does little work,” but it also has a second meaning. It refers to an unmotivated, uncaring person. Connotative words do two things. They express a basic meaning and they express a value judgement or an emotion. Persuasive writing, in extreme cases propaganda, uses connotative language to stir the emotions of the reader.