- Get the right people from all parts of the organization for a plain
language committee.
- Use examples of success, such as the British Columbia Securities
Commission, that are achieving good results.
- Use good arguments and studies about literacy levels and the need
for plain language in internal marketing to employees. This is more
effective at changing behaviour than training or dictating to people.
- Use on-going training, style guides, mentoring and other supports
to make sure people put plain language into practice after their initial
training.
- Use training to improve job satisfaction. It feels good for people
to know they are part of an organization that is trying not to be
bureaucratic.
4.4 Office of the Alberta Auditor General
The Office of the Auditor General in Alberta gives politicians and
senior managers independent recommendations on ways the government can
improve its efficiency and effectiveness.
Using the Annual Report as a Plain Language Focus
The plain language work within the Auditor General’s office sprang
from a desire to improve its 2002 annual report.
The report is the work of many auditors melded into one coherent report.
One goal was to reduce the rewriting time needed to clearly tell people
what the office has done during the past year, including its recommendations
to various parts of the government.
The annual report offers a tangible product to measure success. The
main audience is the members of the Legislative Assembly Public Accounts
Committee, made up of legislative assembly members (MLAs). The office
got positive feedback from MLAs about both the content and the structure
of the plain language annual report.
The annual report editor and the communications coordinator founded
a group to make the annual report clearer and reduce its length to fewer
than 300 pages. They did not use the term plain language because they
did not want to get into debates. The group sold their “plain
plan” by encouraging concise and clear communication. The core
group stayed away from resisters and recognized that change takes time.
The plain language work takes 25 percent of the communications coordinator’s
time. The annual report committee spent approximately 350 hours on its
plain language work. This is equal to the time spent doing a small audit.
The staff of 130 people received plain language writing training in
two-day workshops. This training continues to be part of the orientation
for new employees. Training costs are covered within existing professional
development funds. The Auditor General’s office considers its
investment in training as a cost necessary to persuade people to change
the way they do business. Clear communication is seen as essential for
doing its work. |