Focus on what your reader wants and needs to know. Don’t try to say more about your subject than you have to. You may have to include information such as registration and deadline dates. If you can leave out some less important information, do so. Make sure that your reader’s needs and wants determine what information gets the most emphasis. This information should go at the beginning or get the most attention in your document.
Are you writing about something completely new? Give your reader all the information they need to decide if they want to attend your new program or activity.
Are you trying to change people’s behaviour? Make sure you mention how even small changes can bring benefits that are important to your reader.
Is your document a “how-to” text? Be sure to include any background information your reader may need to understand your instructions.
When you know how people will use your document this helps you decide how to organize the information.
Will your document be a quick reference tool that your reader will use on the job? Will your reader find your document in a display, skim it to see if there is anything of particular interest, then read only one or two sections? Will your reader want or need to read it through to get a thorough understanding of the subject?