In 1979, the Newfoundland and Labrador House of Assembly set up a committee to look at the issue of a new provincial flag. It was agreed that this flag would have to be simple, unique and favoured by most people.
Newfoundland artist Christopher Pratt offered to design the flag free of charge. A group of six designs were drawn up by Pratt. A committee chose the final design. The flag was unveiled in April 1980. In May, the Provincial Flag Act was passed in the House of Assembly.
The white colour in the background of the flag represents snow and ice. Blue represents the sea. This colour is also found on the Union Jack and reflects the province’s British roots. Red represents human effort. Gold represents self–confidence. The red and gold section is large and reflects the future.