Strengths:
- What are your advantages?
- What do you do well?
Consider this from your own point of view and from the point of view of other people.
Don't be modest, be realistic. If you are having any difficulty with this, try writing
down a list of your characteristics. Some of these will hopefully be strengths! |
Weaknesses:
- What could be improved?
- What is done badly?
- What should be avoided?
Again this should be considered from your point of view and from others’ - do other
people see weaknesses that you don't see? Do other people do any better? |
Opportunities:
- What good chances are there for you?
- What are the interesting trends?
Useful opportunities can come from such things as:
- Changes in technology and markets on both a broad and narrow scale
- Changes in government policy related to your field
Changes in social patterns, population profiles, lifestyle changes, etc. |
Threats:
- What obstacles do you face?
- What is your ‘competition’ doing?
- Are the requirements changing?
It is best to be realistic now, and face any unpleasant truths as soon as possible. |
