Many folks are now taking swings at bafflegab (or gobbledegook). There are even “gobbledygook generator” sites, including one from Dilbert, at

www.strauss.za.com/sla/newspeak.html
www.BuzzWhack.com
www.weaselwords.com.au/plague%20rats.htm

I found one of my all-time favourite bafflegabs by reading over the shoulder of a man working on his laptop beside me on a flight.

…provides procurement quality information for catalogue rationalization.

Laura Penny, in her book Your Call Is Important to Us, points out that bafflegab is produced not to inform us, but to impress us, confound us and ultimately to bore us so that we don’t notice what is being planned. People’s growing cynicism is a direct result of this bafflegab and balderdash.

For the moment, it might help to compile a list of words and expressions to avoid.

WORDS TO AVOID

action items
actual facts
best practices
bottom line
breakthrough
commitment
customer service
representative
dedicated
deliverables
effective and efficient
empower
ensure
for your convenience
forward-looking
free gift
guiding principles
high-quality learning
environments
holistic
implement


initiatives
innovative
integrated
interaction
interface
knowledge base
leading edge
moving forward
on the ground
outcomes
potential
sit down and talk
social capital
strategy
strive
synergies
transparent
to deep six
vision
win-win


And yadda-yadda? That just means society is being buried in verbiage, clichés, banality and redundancy. Not to mention scrippage. Enough, already.