At 40 below, most northerners are more interested in staying warm than looking cool. Suddenly, the ugly yellow hat that makes your head look like a banana starts to look good, just because it is warm!

At 40 below, everyone tends to look alike. With a long heavy coat, a hood pulled up over your face, heavy boots and thick mittens, the only thing anyone sees is your eyes, looking out between frosted eyelashes. Why worry about dressing fashionably, when its almost impossible to tell people apart anyway?

The best fashion at 40 below is dressing warmly!

"When I run the Yukon Quest sled dog race, my clothes are my tools. They make sure I dont get too cold or too warm. I wear good clothing, especially natural fibres like wool. I also take along lots of extra socks. If my feet are dry, my whole body feels better."

Frank Turner, dog musher, Whitehorse