Contents
Section 1
Highlights
Section 2
History of the LEARN Campaign
Section 3
Research Design and Methodology
Method of data collection
The sample
Section 4
Who Calls Literacy Groups?
Types of calls
Age and sex
Language
Level of formal education
Employment status and occupation
Territorial learners
Section 5
Why Do People Call Literacy Groups?
Types of courses sought
Motivations for calling
Barriers to calling sooner
Section 6
How Do People Come to Call?
Impact of LEARN campaign
National impact by type of media
Regional, provincial, and territorial impact
Urban and rural impact
Impact on selected demographic groups
Section 7
What Do People Say About
the LEARN Campaign?
Learners and potential learners
Literacy organizations
Strengthening the LEARN campaign
Section 8
Meeting the Need
Are there enough programs and resources?
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