To the literacy field for action
 
1. Ensure that communication with potential learners addresses their feelings and fears:
  a) Acknowledge that many people are uncertain or nervous about upgrading and reassure them they will soon feel comfortable.
  b) Explain that adult education teachers have sensitivity in dealing with adults who have been away from school for a long time.
  c) Acknowledge the challenges inherent in adult learning, such as conflicting responsibilities and fear of failing. Suggest that having met life's challenges to date, they can meet these new ones, too
 
2. Address program/policy-related factors that are of concern to potential learners:
  a) Use images and concepts that dispel the myth that adult learning is similar to early schooling. Show that the classroom might be as simple as group of people sitting around a table, or a pair working together at a desk.
  b) Explain exactly what classes, learning groups, or tutoring are like, who the learners and teachers are, and what kinds of materials are used.
  c) Make it clear that most programs don't mix adults with children or teenagers.
  d) Reinforce that upgrading is for adults of all ages.
  e) Offer information about the ability of older people to take in new information.
  f) Show that programs are for people "just like you" – people who didn't have the opportunity to go further in school, didn't get the help they needed, were bored in school, or were made to feel they weren't smart in school.
 
3. Emphasize success:
  a) Suggest that people who consider adult learning are smart for wanting to invest in themselves and their futures.
  b) Show success stories of real people who took part in adult learning.
  c) Develop a student "speaker's bureau" to help in community outreach.
  d) Present learning and upgrading as an important step in providing opportunities and achieving one's dreams.
 
4. Highlight the variety and flexibility of programs:
  a) Participants may learn one-on-one with a tutor, in a small group, on the Internet with help from a tutor, or as part of a larger class.
  b) Adult learners have more control over their learning environment than they did as children in school. They don't have to sit in a chair for hours on end and can leave the classroom at their own discretion.
  c) Programs aren't only for people with high needs. Adults can learn to write a resume and business letter, or learn to use a computer to send e-mail.
  d) Adult learners don't have to pick up their schooling where they left off. Assessment of adult skills is not usually based on a grade level, and learners often work toward goals they set for themselves.
  e) Programs are of differing lengths and most allow people to set their own pace or stop and start when they need to.
 
5. Keep adult education programs flexible and offer as wide a range of formats and locations as possible.


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