The participants in the project were not at a loss in making suggestions as to how to recruit adults and keep them coming to programs.

RECRUITMENT

Advertising

Nearly everyone suggested that more advertising would help. In many instances, however, it was local advertising that was meant. Comments made were “I didn’t know this place existed,” "People don't know," "They don't advertise this place," “Lots of people want to continue their school," “This is the last place to get a second chance. Where else can you go?”

On a wider scale, radio, television and posters were suggested. A toll-free number was seen as being "OK, if there is constant advertising and follow-up." Someone suggested a catchy song or jingle which would stay in people's minds. Someone else suggested the message, "Take a Second Chance - Think about it."

Some people had some reservations: They thought "the grapevine" was more important, or door-to-door advertising. Others said that advertising was alright but people have to be motivated or acknowledge the problem first and then take steps to help themselves. One person said, "Advertising does not live up to its promises."

In the smaller towns one aspect of advertising a one-to-one tutoring program was mentioned. Where the client wants and expects confidentiality, the client should have the right to know ahead of time who the volunteer tutor is to be, so that if he or she is known to the client, there is the option of refusal. Recruiting people in isolated rural areas, logging camps and fishing areas needs some thought. Use could be made of Northern Native Broadcasting to reach reserves.

Different messages for motivational purposes within different segments of the target population have already been mentioned. For nonparticipants who do not perceive the need or are put off by the long haul, a message geared to the differences in ABE from regular school might work. There is some evidence that nonparticipants' avoidance is based on their own past negative school experiences. Their emphasis on Grade 12 also indicates that they do not necessarily have a good understanding of ABE opportunities.

Family and peer support are often essential to give potential students the courage to take the first step.