Leeds Metropolitan UniversityLeeds Business SchoolMasters in European Public Relations (MARPE)STATEMENT OF ORIGINALITY AND AUTHENTICITY This dissertation is an original and authentic piece of work by myself. I have fully acknowledged and referenced all material incorporated from secondary sources. It has not, in whole or in part, been presented elsewhere for assessment. I have read the Assessment Regulations and the Dissertation Guidelines Handbook and I am aware of the potential consequences of any breach of them.
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