These interviews, also framed as part of an academic process, were very helpful in revealing the difficulties encountered at the field level and were, in the author's opinion, much more effective than other possible means, such as letter exchanges or the gathering of official reports and feedback. These interviews provided the opportunity for follow-up questions and for building personal trust with the interviewees, therefore allowing them to be more candid. The interviewees were once again informed that the content of these sessions would not be passed on to the department. The author here is once again an informed interviewer, with this known to both sides.

Interviews were also held with other health professionals who face the problem of communicating with illiterate populations. There were three such interviews, with a community physician, a public health researcher and writer and with a community health centre administrator. These interviews were particularly helpful in the author's formulation of a thesis, especially in the face of the lack of academic research on the topic of this dissertation that was uncovered by the author's secondary research. The author's role here was strictly that of an interviewer.

Primary data source research:

Many documents are primary data source material as they were gathered from the personnel who created them (including the author) or were used in the author's carrying out of his duties during the work term on which this paper is based. These came from the author's workplace, the New Brunswick Department of Health and Community Services and related workplaces, such as hospitals.

Other documents, such as the "Breast Cancer Screening Services in New Brunswick: Policy and Standards" (Appendix A), the Breast Cancer Screening brochure (Appendix C) and examples of letters of invitation from the regional hospital corporations (Appendix D) were gathered as the tangible output of the communications campaign.

Statistical results from the program as given to the author by field workers implementing the program, may also be considered primary data source research. The statistics, which can be viewed as the response rate to the attempt to communicate, were gathered by field workers and then passed on to the author. These statistics are very important in that they show how many members of the target group were successfully recruited through the communication attempt.