Under "Recruitment" in the "Standards" document, personal letters of invitation and physician referral were described as the "most effective ways to recruit women to breast cancer screening services" (Standards, 1994:2). The references for these recommendations were studies of recruitment for similar services. The recommendation of personal letters was supported by a cited reference for a year-end report of a similar service in another jurisdiction, as well as a publication that examined impediments to screening recruitment as found in a study of breast cancer screening.

The recruitment section also listed other means of communication such as recommendation/referral by family physicians, endorsement and promotion by women's groups and community organisations, group presentations and the media.

Finally, the recruitment section set a goal of a 70% participation rate of the target group once every two years (Breast Cancer..., 1994).

The next section of the "Standards" publication was titled "Promotion of Breast Cancer Screening Services."

In the promotion section the "Standards" document states, "The Department of Health and Community Services shall implement general provincial efforts to promote breast cancer screening services, including the development of a standard brochure aimed at encouraging participation of the target group and the mailing of introductory explanatory letters to health professionals and provincial associations/organisations requesting their support" (Breast Cancer...1994:3).

The "Standards" document also states, "Region Health Corporations should promote breast cancer screening services through regional and local initiatives directed at health professionals and the target women" (Breast Cancer...1994:3).

The promotion section listed other means of promotion to the target group: information and educational sessions to be offered to local women's groups, media notices, educational materials at screening sites, sending the standard brochure with a letter of invitation to all members of the target group, making the standard brochure available in appropriate locations, posters in appropriate locations, and "other local communication channels." No references were cited for any of these recommendations (Breast Cancer..., 1994).