2.0
Methodology

This study was based on statistical research and literature from Canada and other countries. Statistical research in Canada included ongoing studies by EKOS Research Associates Inc. Books, articles, documents and reports from government, industry, academia and other sources were also used. Most of the analysis in this report is based on EKOS Research’s ongoing Information Highway and Canadian Communication Household studies (1997 – 2000).

The EKOS 2000 study, Rethinking the Information Highway, consisted of a telephone poll (5,008 respondents) and a follow-up mail-out survey to a panel of 1,973 respondents drawn from the previous sample. To facilitate tracking and analysis, results from the EKOS 1999 Information Highway study were also included in this analysis (5,014 telephone poll respondents;1,829 mail-out survey respondents).