In a comparison of a number of potential benefits of Internet use, there were no major differences between the expectations and attitudes of Internet users and non-users. Both groups tended to feel that, overall, there would be benefits,though this feeling was somewhat stronger with Internet users. Higher income, better-educated Canadians were more likely to expect that individual and social benefits would accrue from Internet use (for example, success in life, advantages for children, help Canadians in rural areas).