For example, as shown in Figure 5.13, with ATM’s (Automatic Teller Machines), which are well established in the market even though they are a somewhat recent technology, a strong majority of Internet non-users use this technology on a fairly regular basis, comparable to that of Internet users.

graphic: Figure 5.13 - bar chart showing Internet users and non-users use of ATM machines in the past month

The same holds true with other technologies. While there are real class (for example, affordability) and other barriers (for example, geographical location) which limit access, many Internet non-users find particular value in these, often at levels comparable to that of Internet users.