Even as an increasing number Canadians across
all demographic groups make the move online, the digital divide remains
real. Large differences in usage patterns persist across, age, education
and income segments, with little reduction in gaps between groups (even
though all have seen growth). There also continue to be differences along
gender lines, although not quite as pronounced [Table 1].
- While more than two thirds (65 per cent) of women have used the Internet
recently, up from 57 per cent a year ago, they are still significantly
less likely to have used the Internet than their male counter parts.
- Likewise, while 28 per cent of seniors have used the Internet in
the past three months, up from one in five (21 per cent) a year ago,
they remain much less likely to have used the Internet than younger
Canadians.
- More revealing is the strong home access division that is growing
according to household income. Table 1 shows that in 1997, a 39-point
gap separated respondents low and high income households, compared to
49 in 2000 and 48 in 2002.
Table 1: Home access and income
HOME ACCESS |
Overall |
<$20K |
$20-$39K |
$40-$59K |
$60-$79K |
$80-$99k |
$100K+ |
1997 |
28% |
16% |
20% | 27% | 40% | 49% | 55% |
1999 |
44% |
23% |
30% | 46% | 57% | 65% | 76% |
2000 |
51% |
31% |
39% | 54% | 64% | 68% | 80% |
2001 |
59% |
35% |
46% | 60% | 72% | 81% | 83% |
Percentages may not equal 100 per cent due to rounding
Although characteristics such as gender and age provide reliable direction
into whether a person has used the Internet recently, once online, demographics
are a much less useful indicator of online behaviour and attitudes. For
example, the gender or age of an Internet user does not provide a great
amount of insight into whether they have been online for a matter of months
or for more than half a decade [Table 2].
Table 2: Internet usage and length of time online
INTERNET USAGE |
Canada |
Male |
Fem. |
<25 |
25-44 |
45-64 |
65+ |
Recent Internet usage |
68% |
73% |
65% |
90% |
81% |
61% |
28% |
Previous Internet usage
|
8% |
8% |
9% |
8% |
9% |
11% |
5% |
No previous Internet usage
|
23% |
20% |
26% |
3% |
11% |
28% |
67% |
LENGTH OF TIME ONLINE (USERS ONLY) |
Less than one year |
12% |
10% |
14% |
9% |
11% |
15% |
12% |
One to two years |
13% |
11% |
15% |
9% |
14% |
13% |
11% |
Two to four years |
31% |
30% |
32% |
35% |
30% |
28% |
38% |
Four to six years |
24% |
24% |
24% |
26% |
25% |
23% |
17% |
Six years or more |
19% |
24% |
15% |
21% |
19% |
19% |
18% |
Percentages may not equal 100 per cent due to rounding
|