Table 2. A Discursive Framework for the Analysis of Literacy Advice
Intensive mothering Intensive mothering normalizes the view that children’s needs must come before the needs of their mothers and other adults, or that children’s and mother’s needs are the same. It assumes that children need constant care and attention, and mothers are ultimately responsible for the quality and outcomes of this care. Intensive mothering holds that mothers require professional level knowledge and expertise in all aspects of child-raising to be good mothers. This knowledge needs to be reviewed and updated regularly. Intensive mothering demands “sensitive mothers” dedicated to attachment parenting. In short, intensive mothering requires “not only large quantities of money but also professional-level skills and copious amounts of physical, moral, mental and emotional energy on the part of the individual mother” (Hays, 1996, p. 4).
Domestic pedagogy Domestic pedagogy links children’s literacy development to women’s “everyday” domestic work in the home, such as supporting children’s reading through recipes, shopping, making lists and so on. This domestic literacy work is constructed as “natural” and thus not requiring “extra time.” It normalizes gendered divisions of labour and renders the cultural reproductive work of mothers invisible. It recruits psychological constructs of the sensitive mother by which ideal domestic literacy practices are geared toward mother-child bonding.
The normal family The discourse of the normal family normalizes the ideal family within patriarchal terms: Two parent, heterosexual, nuclear family with women’s roles geared toward child raising and household responsibilities, and men’s roles geared toward the pursuit of a public career. It privileges the habitus of middle-class, English-speaking families and excludes, through dividing and comparing strategies, the diverse child-raising and literacy practices associated with individual family histories and diverse cultural, ethnic and socio-economic groups.