Organization: ABC Canada

MISSION:

ABC CANADA supports the development of a fully literate Canadian population.

ABC CANADA is a joint initiative of business, labour, education and government, supporting the development of an educated and adaptable workforce through the fostering of a lifelong learning culture.

Family Literacy Day

Created by ABC CANADA Literacy Foundation in 1999, Family Literacy Day (FLD) is a national initiative that promotes the importance of reading and learning together as a family. Every year, on January 27^th, families and communities across Canada celebrate this day at literacy-themed events coordinated by literacy organizations, schools and libraries.

Family Literacy Day is promoted through a national marketing campaign, with advertising in magazines and newspapers, on TV, radio and the Internet, as well as public relations initiatives and corporate support from various companies, including Honda Canada, the Founding Sponsor of Family Literacy Day.

ABC CANANDA has created bilingual awareness tools to help literacy groups, schools and libraries celebrate Family Literacy Day. Items have included posters, bookmarks, tipsheets, stickers, notepads, pencils, temporary tattoos, certificates of appreciation, postcards, t-shirts and Family Literacy Event Guides. These materials are distributed in advance of Family Literacy Day to provincial and territorial literacy coalitions.

ABC CANADA launched a Family Literacy Day. Family literacy website: http://www.abc-canada.org/fld-jaf/

The site is divided into four main sections:

Event Coordinators: Contains information on how to obtain Family Literacy Day materials, and tips and resources to assist in planning a Family Literacy Day event

Media: Includes news releases, story ideas and downloadable print and broadcast ads.

Parents and Families: Includes tips for family literacy activities and useful Web links

Partners and Sponsors: Lists organizations supporting Family Literacy Day initiatives and information on sponsorship