Fact Sheets:

• The information on a fact sheet should relate to a single issue, with the intention of "arming" community members with important facts on the issue.
• If possible, restrict it to one page, with a maximum of 10 major points.
• First present facts that outline the issue, then information on concerns and solutions, then possible actions by the community and finally addresses of decision-makers.
• Identify community contact people, with phone, fax and e-mail addresses.
• Aim to distribute the fact sheet to every household in the community.

Newsletters:

• To be effective, newsletters should appear at regular intervals and should be distributed to every home in the community.
• Present clear information on the work of education organizations in the community, the region, province and beyond.
• Feature information on the organization producing the newsletter (committees, board, coalition, etc.)
• Offer objective analysis of education issues and government programs.
• Respond to concerns and requests from the community for information.
• Design the newsletter with a recognizable masthead and layout.
• Produce the equivalent of two or four 8 1/2" X 11" pages.
• Photocopy up to 2000 copies; beyond this, consider off-set printing.
• Send newsletters to community organizations, schools, school boards, public libraries, media and relevant government offices and representatives.

Door-to-door; Face-to-face:

• One-on-one contact is the most effective way to build awareness and to motivate action.
• To be effective, door-to-door campaigns require a large, organized team (at least ten members), with supporting handouts.
• Divide the community into "neighbourhoods" and identify a skilled and respected volunteer in each neighbourhood to go door-to-door at a time when people are home.
• Use door-to-door to conduct surveys on the issues, to disseminate information, to recruit support, to raise funds and to coordinate confidential actions.

Sign Campaigns:

• Community road signs express solidarity on education issues. Such signs draw the attention of passing motorists to the concerns of the community.
• Signs should be in good taste and of reasonable appearance.
• Lawn signs must have the agreement of the property owners
• Signs on public rights-of-way must be maintained and removed when obsolete.
• Creating slogans and painting signs can bring the community together.
• A series of four or five small signs approximately fifty meters apart, with a rhyming slogan is very effective (Burma-Shave style).
• Bumper stickers are eye-catching and spread the message beyond the boundaries of the community.