Avoid using occupational titles that refer exclusively to women:

If you’re not happy with “homemaker” (after vacuuming, dusting, washing and drinking several gin and tonics most people would rather be home-breakers) try “domestic technologist”.

3 Gender Qualifiers

Qualifiers such as woman dentist, lady doctor, and female bricklayer make it sound as if women are oddities in these occupations.

True story. A young boy came home to tell his mother that his doctor could not be a real doctor because she was a woman. That boy now goes to see a dentist, tennis coach, language instructor, music teacher and eye specialist all of whom are women. And just imagine!- his father is a nurse.

4 Don't use "he" or "him" when the gender could be female or male

Instead of:

The manager should appoint his staff

Use:

• The manager should appoint his or her staff

• The manager should appoint their staff

In a lengthy document the use of “he” or “she” instead of “he” can become tiresome. The use of the singular plural “ they” is acceptable even though it might grate with some language purists. Consider rearranging the sentence:

• Staff should be appointed by the manager

• The manager should appoint the staff