COMMENTARY

Shortening the Reach in Outreach:
Standardization and Community Based Services


There is a
growing concern
that EIC does
not understand
the importance
of creative,
community-
based services.

One the most unique programs funded by Employment & - Immigration Canada to promote equality for women in the paid labour market is in some areas the least recognized and appreciated. The Outreach Program is a national program, initiated in 1972 to provide responsive, creative, community - based employment counselling services to disadvantaged groups. Employment & Immigration Canada (EIC) provides funding to community organizations to sponsor Outreach projects, which extend innovative employment counseling and support services to target groups that have a difficult time in the paid labour force due to overt and covert discrimination. There are Outreach projects for women in most provinces and territories, as women are the largest disadvantaged group. These projects have a proven history of offering personal, community-based, innovative, supportive services in an informal environment. Employment & Immigration acknowledged, when it initiated Outreach eighteen years ago, that a government bureaucracy was unable to provide such tailor-made services, which reflect the differing needs of each disadvantaged group.

Over the years, however, there has been growing concern that EIC does not understand nor appreciate the importance of creative, community-based services. More recently, EIC has moved to standardize Outreach services to such diverse populations as natives, hearing impaired, men offenders, blacks, post- psychiatric, the blind, rural, urban, youth, and women. Using the mold of the Canada Employment Centers, EIC is setting rigid targets and expectations, and basing evaluations of Outreach projects on standardized quarterly statistical reports. This standardized approach ignores the reality that different target groups have different employment service needs.

Standardisation des services communautaires

Le Programme de rayonnement lancé en 1972 visait à fournir des services communautaires de counselling en matière d'emploi. Emploi et Immigration Canada (EIC) subventionne des organismes qui parrainent des programmes de rayonnement. Ces programmes ont réussi à offrir des services personnalisés et novateurs dans un cadre souple. Récemment, Emploi et Immigration Canada a décide de standardiser les services de rayonnement en établissant des objectifs stricts et en fondant les évaluations sur des rapports statistiques. Ainsi, on s'attachera a fournir des services de Soutien permettant aux femmes et autres groupes désavantagés de chercher des emplois leur convenant au lieu de les placer d'office a des postes. En déterminant avec précision qui peut avoir recours aux services, quels programmes seront encourages et a combien d'employeurs il faut rendre visite, on impose un contrôle rigide qui n'a jamais convenu aux centres d'emploi du Canada et s'oppose a la philosophie des services communautaires.

On devrait au contraire procéder tous les deux ans à des consultations avec chaque groupe-cible, qui sensibiliserait le gouvernement aux besoins particuliers de ces groupes et permettrait a ces derniers d'échanger des données, des méthodes et des ressources. Au lieu de solliciter pour la forme l'avis des mouvements populaires qui connaissent a fond les problèmes sociaux du Canada, le gouvernement préfère édifier sa politique sociale en se fondant sur I'opinion de quelques privilégiés.



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