HOW TO RECORD INFORMATION*
Once you have identified the best books for your research, you can
start taking notes so that you will remember the various facts you
have found. Although you can use ordinary sheets of paper, it is
sometimes easier to use catalogue cards (like recipe cards) or to cut
paper into squares about 3 inches by 2 inches. These are sometimes
called reference cards. Record each idea, fact or
quotation you find that you think might be useful on a separate card
along with the page on which you found it. At the top of each card,
write the title, author, call number and publishing information of the
book in which you found it.. If you need to find that particular
source again, you wont have to go through the whole search
process again.
Here is a sample reference card prepared by a student working on an
essay on perception and its role in creating effective advertisements.
Everett, B. Looking Out, Looking In. New York: Grolier 1989
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page 76
Attention is also frequently related to contrast or
change in stimulation. Put differently, unchanging people or
things become less noticeable.
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You can also use catalogue cards to jot down your own ideas and
questions about the topic. Perhaps there are questions you want
answered or ideas you want to explore. As well, you may suddenly
create a sentence in your head that really works. Write it on a
separate card too so that when you start to write you will be able to
remember it.
Here are two examples of resource cards that contain ideas the
writer wants to include in an essay. In the case of an essay on
advertising, this card might then be clipped to a stack of photocopies
of old ads that could be part of the final report.
History |
Find examples of advertising from the 1930s, 1940s, etc. to
show what consumers expected in ads at those dates
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Possible Opening Sentence |
Advertising is as much a question of fad and fashion as the
mini-skirt and platform shoes.
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