When possible, make people the subject of your sentences. Avoid the passive voice; it creates a distant, formal tone.
| Before | After |
| The contract was signed by the
bargaining committee on January 18. |
The bargaining committee signed the contract on January 18. |
Write the way you would speak, in a conversational style. This shows a positive attitude towards your readers and creates a direct and informal tone.
| Before | After |
| Laid-off members are required to
telephone the main office before their first visit. They will be directed to the action centre nearest to their home. |
Please phone the main office before your first visit. We will send you to the nearest action centre. |
If possible, tell stories to illustrate your ideas. Give examples related to the reader's experience.