Write about issues that
concern people.
If you are trying to motivate
people, you have to show
how the information on
your leaflet relates to their
problems.
Leaflets can be an important tool- whether you're organizing new members, or motivating current members to take action on a particular problem. Preparing a leaflet is simple, but you must follow basic principles of clear writing and design. If you don't, your leaflet may not communicate. It might even damage your cause.
Write about issues that
concern people.
If you are trying to motivate
people, you have to show
how the information on
your leaflet relates to their
problems.
Write from the point
of view of the workers,
not the organizers.
Just by the way it is
written, the leaflet should
emphasize that the union
is the workers, not a
distant institution serving
the interests of
"outsiders."
Whenever possible,
leaflets should be written
as workers
talking to each other
and should use "we"
rather than "you."
Try making points
through union members
from union members.
