Here are some other documents you may want to include:

• A Conference Invitation Letter. See the example" Conference Invitation" on page 8.
• A one page visual outline of the conference and workshop(s). See the example, "Conference Workshop at a Glance" on page 10.
• A conference poster.

Getting the message out

• Thinking about how to get the word out about your conference and into the hands of your intended audience will help you come up with an effective distribution strategy.
• Thinking about who will receive your conference information package, how well they read, and under what conditions they will read it will help you write and design distribute your materials. For example, if the material will be posted on a union bulletin board in the workplace, you will want to make sure there is an attractive poster that gets the message out with a limited number of words.

You will probably want to distribute the information in various ways:

• Mail
• Telephone
• Website
• Email

Remember that the conference package probably won't reach all potential participants directly. It may be passed on by someone else or distributed at a union meeting, for example.

Writing and designing for inclusion

• Encourage the participation of members from equality-seeking groups in your conference publicity materials. This will signal that you are interested in a diverse· audience.
• Show a variety of people (in terms of gender, race, ability, age, etc...) in your publicity materials and visuals.
• Refer to the next section, General Guidelines for Writing and Design.

Check it out

• Before you finalize your publicity materials, give them to several readers for feedback.
• Make sure the readers represent your intended audience and include members of diverse cultural groups.