Recruitment/Information and Referral/Intake

Adults with basic skills have different learning and support needs. It is critical that they access the LBS program that will best meet these needs. The mix of LBS services in a community is determined through the local planning and co-ordination process based on local demographic and labour market information. A literacy services plan (LSP) is drawn up by the LBS agencies in a community with the support of the regional network. All agencies target and actively recruit new learners through a planned information and outreach strategy. The strategy may include networking, word-of-mouth communications and publicizing the program in the media. In larger programs, the program manager or program co-ordinator generally is responsible for marketing the program and recruiting students. Administrative support staff may carry out related duties. In smaller satellite programs, practitioners will likely be involved in marketing the program and recruiting new students. Each LBS college program will also have a written statement of mission and/or objectives that may be used in marketing the program.

TASK: Find out about the student recruitment strategy in your program. Will you be expected to take part or provide input? Get a copy of the program’s mission statement. What does it tell you about the program? Find out how the mission statement is used – both in marketing the program and in the program itself.

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