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Summary | The Goal | The Process | The future |
The goal: knowledge is power when it comes to nutrition and health. Make information about healthy eating and smart shopping available to Canadians who are at a disadvantage because of low reading skills. Make sure that all Canadians have the information which will help them improve their diets, and as a result, their health. The collaborators :enlist the help, often on a voluntary basis, of literacy groups, nutritionists, dieticians, health professionals, plain writing specialists, consumer advocates, designers, and most importantly, persons with low literacy skills. The process: enlist the support and assistance of key organizations: the Movement for Canadian Literacy, the Learners Advisory Network, La Fédération canadienne pour l’alphabétisation en français, Health Canada, the National Institute of Nutrition, the Heart and Stroke Foundation, the Egg Marketing Agency, the Canadian Grocery Distributors and the Canadian Public Health Association and the National Adult Literacy Database apply for and receive funding from the National Literacy Secretariat, Human Resources Development Canada add representatives of the National Institute of Nutrition and the Heart and Stroke Foundation to the Consumers’ Association of Canada’s Literacy Advisory Panel meet with nutritionists and dieticians from the Canadian Egg Marketing Agency, the Heart and Stroke Foundation, Health Canada’s Nutrition Program Unit, and the National Institute of Nutrition to achieve consensus on basic features of the Food Tips hire an expert in nutrition and food writing to create an information sheet for each of the ten topics chosen at the meeting of nutritionists and dieticians give the 10 information sheets to a review committee of housewives, nutritionists, dieticians and home economists modify the information sheets (nutrition writer) based upon the review committee’s comments pre-test two of the rewritten information sheets (Vegetables, and Breads and Cereals) for their usefulness with members of the Learners Network of the Movement for Canadian Literacy conduct telephone interviews with the members of the Learners Network give the Learners Network comments to a clear writing expert and have her revise the Vegetables, and Breads and Cereals information sheets have the two rewritten information sheets — Vegetables, and Breads and Cereals --- reviewed a second time by the Learners Network have the clear writing expert rewrite the remaining eight information sheets have one of the rewritten Food Tips (Bread) reviewed by a group of learners at Grade 3 - 6 level enlist the services of a design firm to work pro bono to create a visually appealing layout and illustrations consider (the design firm) the relationship between the proposed text and paper size, type size, type face and general layout limit the Food Tips to eight including an introductory, general Food Tip edit the copy extensively so that there will be space for a good design and illustrations; change the style to a “bullet” format to best use the limited space enlist the services of a French writer/translator to prepare a French text produce copies of the eight Food Tips in black and white for review and a field test prepare materials for the instructors to ensure a proper field test field test the text and illustrations on more than 700 English- speaking and about 300 French-speaking learners make changes to text and illustrations suggested by the field test check the revised text with nutritionists, dieticians and the clear writing expert, to make sure that copy is still accurate and understandable finish the design; add a beige, rough-texture paper stock and a separate ink color for each of the eight sheets distribute the final Food Tips to literacy schools and language programs across Canada, to help adult students improve their literacy skills available from: Movement for Canadian Literacy (M.C.L.) La fédération canadienne pour l'alphabétisation en français (F.C.A.F.) Heart and Stroke Foundation will produce and distribute the Food Tips as a part of their healthy eating program (call 1-888-473-4636) The future: with the help of businesses, social and health care agencies, work to distribute the Food Tips as broadly as possible throughout the marketplace, and to promote their use by Canadian consumers, especially persons with low literacy skills. The National Adult Literacy Database is the one-stop centre for information on adult literacy programs in Canada. The Food Tips as well as this Summary are available in original format for download from the Internet in both PDF and HTML formats from N.A.L.D.'s web site at http://www.nald.ca/cac/ftprojct/foodtips.htm |
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