3. Scope

This Policy applies to all departments, agencies and employees of the Government of the Northwest Territories as well as members of the public requesting information on activities, initiatives, policies, programs and services.

4. Definitions

The following terms apply to this Policy:

Communications Planning – a coordinated management planning process that examines and considers public affairs implications and audiences in the development of programs or policies and in making decisions. Communications planning results in the development of communications goals and outlines methods to achieve them.

Corporate Identity –visual identifiers approved to present a uniform and consistent visual identity, as set out in the Government of the Northwest Territories Visual Identity Program.

Designated Spokesperson – a person appointed by a deputy head to respond to inquiries from the public and the media on established policies, programs and services.

Deputy Head – the deputy minister of a department, the chief executive officer of a public committee, board or council or such person as may be appointed as a deputy head.

Public Affairs Services – A specialized activity of communications that ensures a consistent and positive image of the government and Executive Council by identifying media opportunities and public events and coordinating the release of information through the media.