Foster a friendly environment during focus groups and interviewsTips:
- Opt for an individual interview and do not exceed 90 minutes
- Avoid focus groups of more than four persons
- If possible, conduct interviews in homes or in the offices of community organizations
Use a plain language interview guideTips:
- Review survey tools according to plain language principles
- Opt for projective techniques and simple tasks (balloon test)
- Avoid comparative evaluations of documents (evaluate one at a time)
- Ask concrete questions (Who? What?)
- Avoid more abstract or open-ended questions (Why?)
Select the type of survey carefullyTips:
- Opt for face-to-face methods or telephone surveys
- Avoid mail-in or e-mail surveys
- Limit interview length to the required minimum