Table of Contents

1. 1. Successful Communication
   1. Successful Communication
   2. Communication Challenges
   3. Accessibility, Clarity and Credibility of Information
2. 2. Successful Written Communication
   1. Preferred Means of Receiving Information
   2. Plain Language
3. 3. Successful Verbal Communication
   1. Preferred Means of Contact
   2. Relay of Information
   3. Direct Communication
4. 4. Successful Televisual Communication
   1. Television Advertisements
   2. Informational Television Advertising
5. 5. Successful Internet Communication
   1. Internet Sites
   2. Specific Considerations
6. 6. Evaluation Tools
   1. Accessibility and Clarity of Information
   2. Readability and Intelligibility Formulas
   3. Public Opinion Research
7. 7. Contacts
   1. Literacy Organizations
   2. Other Organizations and Businesses
8. 8. Canadian and International Initiatives
   1. Government of Canada
   2. Other Canadian Initiatives
   3. International Initiatives
9. Case Studies
   1. Introduction
   2. Special Edition of The East Coast Reader on the 2001 Speech from the Throne
   3. Communications from Human Resources Development Canada’s Income Security Program
   4. Services for First Nations People Guide
   5. Canada Customs and Revenue Agency’s Readability and Editing Section
   6. Simplifying Vocabulary