PROMOTING ACCESSIBILITY 
Adapt the message to the recipient’s knowledge and experienceTips:
- Choose known words and facts (dates, events, people)
- Use known representations, images, symbols or codes that lead to the desired result
- Make clear analogies based on elements the recipient knows while avoiding oversimplification
- Evoke acquired attitudes and values that lead to the desired behaviour
Simplify the message by taking into account the recipient’s ability to understandTips:
- Use known and concrete expressions and associations
- Present and explain abstractions, complex principles and unfamiliar information by way of definitions, illustrations, examples
- Recognize new information and, if applicable, help the recipient to grasp that information through visual interpretations (graphs, images, plans) and repetition
Validate the message by guiding the recipient in the use of the informationTips:
- Facilitate problem resolution:
- set out issues
- outline the steps to be followed
- indicate desired result