Specific Considerations

The table that follows proposes courses of action for successful Internet communication, and offers tips adapted to this medium.

COURSES OF ACTION
Make navigation as intuitive as possible and make sure the links are clear

Tips:

  • Opt for a clear structure: all information should be accessible by a maximum of three mouse clicks
  • Ensure consistency in commands and navigation options:
    • Provide a plan or site map, section or page summaries (menus and sub-menus for large quantities of content)
    • Place the navigation buttons and toolbars strategically and discreetly
    • Offer navigation help tools
    • Use directional icons to facilitate intra- or inter-page navigation
Manage the visual space to avoid scattered information and to facilitate reading

Tips:

  • Define the divisions, the placement of various text blocks, graphics and visual elements:
    • Organize the page surface
    • Divide the various text zones
    • Choose a standard style (titles, subtitles, quotations, hyperlinks, colours, types of imagery)
Promote readability

Tips:

  • Ensure that the volume and density of the information contained in an electronic document is equivalent to half of that of a written document
  • Carefully balance the text and illustrations
  • Cut up and sufficiently space the paragraphs and opt for vertical lists
  • Avoid dark screen backgrounds and glaring background images
  • Use standardized fonts and appropriate character size