Carefully choose the typography |
Tips:
- Do not overuse bold characters, which can negate the recall value
- Avoid the use of italics and upper case for long passages
- Reserve underlining for text hyperlinks
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Ensure a user-friendly interface |
Tips:
- Permit re-sizing of windows and, if possible, offer an icon to increase text size
- Pay attention to download times
- Optimize the weight to quality ratio for images and page content
- Avoid unnecessary animation
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Choose interactions based on needs and objectives |
Tips:
- Correctly identify the source: the name of the organization should always be evident
- Examine the possibility of electronic messaging, forums and Internet chat
- Offer on-line help
- Reserve a section for frequently asked questions (questions and answers)
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Ensure technical compatibility |
Tips:
- Plan for upgrade solutions when technology becomes outdated (stand-alone version,
image replacement text, downloading of software for multimedia)
- Respect standards for browsers, colour palettes and screen resolution
- Ensure the efficiency of the internal search engine
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