2. Successful Written Communication

Preferred Means of Receiving Information

In the winter 2002 Communication Canada Literacy Survey, respondents with low literacy skills indicated a strong preference for written rather than verbal information from the Government of Canada.

As noted in the graphic, written information allows readers to assimilate the information at their own pace and to keep the information for future reference.

PREFERRED MEANS OF RECEIVING INFORMATION FROM THE GOVERNMENT OF CANADA
Do you prefer to receive written or verbal information?
Pie chart demonstrating the preferred means
Why?
Of those who prefer written information
More time to read 41%
Easier to understand 27%
Written proof 10%
Of those who prefer verbal information
Easier to understand 40%
Problems reading 9%
Possible to ask questions 8%

Communication Canada, Towards Action: Issues and Challenges of Communicating with Canadians with Low Literacy Skills, April 2003.