~ logo or symbol
~ phone number
~ name & symbol on building
~ map using familiar landmarks
~ entrance clearly marked
~ other languages used
~ variety of advertising
~ clearly marked
~ friendly atmosphere with a real person
~ privacy
~ first impression
~ not too much written information on walls
~ variety of ways to find out about programs and services
~ put people not paper first - ease the paper burden
~ know audience
~ say what is essential - avoid repetition
~ organize material logically - main idea presented first
~ use lots of white space
~ use everyday language - avoid jargon
~ have outsider or client critique material
~ use alternative forms of communications - graphics, videos
~ avoid stereotyping and respect differences