When you hear the word marketing,
what words or statements come to mind?
Planned communication is the most important component of a successful public relations/marketing program. Use the following steps:
Before members of an organization can begin a marketing campaign or strategic planning, they must have a clear understanding of the organization's mission. Often these thoughts are presented in a statement that defines a group's values, and helps determine goals and objectives. Mission statements provide direction that serves as the basis for further planning and marketing approaches.
What are the challenges or issues facing your program?
When beginning a marketing plan, one of the most important questions that needs to be answered is "Who is the target audience?" The target audience is the group of people who need to be reached by all marketing efforts. It is often made up of individuals from many groups: