A logo is probably one of the most effective public relations tools. It is a graphic symbol that represents an organization and gives its message a central focus. It's the first thing an organization should produce, and it should go on EVERYTHING to ensure that the organization will gain the market's attention and main tain their interest.

Tips for Logo Use:

Keep it Simple!

• A logo needs to be simple enough to retain legibility over a wide variety of reproductions, such as etterhead, business cards, shirts, etc., and it must appear legible when faxed or copied.
• Adding bars, lines, distinctive type, and one or two colors to an organization's name can produce an effective logo.
• Many logos are based on illustrations, but they don't have to be graphically intricate.
• A simple logo can help employees stay within budget.

Continuity

• Logos should retain color and design continuity with other organizational materials. People will start to recognize the logo and associate it with the organization.
• All employees should use the logo on a regular basis on fax sheets and memos – an easy task if it's stored on the computer.

Make a Clear Connection

The best logos reflect the nature of the business in which they are involved. If a connection cannot be made, use the name itself.