Newsletters are an effective form of communication with external audiences (people found outside the organization) or internal audiences (within the organization). The information in a typical newsletter varies in content and style, depending on the audience. It is helpful to have a specific person on staff that handles newsletter content. They must have the knowledge, skills and time to produce a newsletter. In addition, they must be skilled at writing, editing, designing, coordinating and visualizing.

Successful Newsletters

There are several tips that should be followed when producing a successful organizational newsletter:

Internal Newsletters

  1. Communicate policy and organization news in a personal format
  2. Convey a common experience and promote identification and unity within the group. Content should be carefully selected and written
  3. Promote accomplishments, both individual and for the whole organization
  4. Transmit standards, organizational culture, achievements and plans of the organization, sharing ideas with co-workers and building pride among employees

List some ideas for sections/features in an ACE employee newsletter:

External Newsletters

  1. Allow the organization to communicate on a regular basis with current, inactive and potential consumers
  2. Expand the public's awareness of the organization's program, logo and activities
  3. Periodically survey readers to make sure they are getting the information that they need or want, and that the format is acceptable

Newsletter Ideas (Internal or External Audiences)