A fact sheet is simply that – a list of facts about an organization, campaign or special event. There are three types of fact sheets: standard, historical and special event. Fact sheets are typically presented in a bulleted format, and are worded in short, concise statements.

Standard Fact Sheets

• Present fundamental facts about the organization
• Should be constantly updated, readily available and included in the organization's media kits, and distributed along with other handouts
• Include facts about the organization that could be used by the media and general public for stories or quick reference

Historical Fact Sheets

• Include historical information about the organization or special event.
• Include significant dates or milestones in the organization's history, such as when it was founded, how many years has it been holding the event, past sponsors, or money earned, etc.

Special Event Fact Sheet

• Should contain the "who, what, when, where, why and how," information that people will need to know about a special event
• Include the day, date, time and duration of each activity and the name and title of the person responsible for each event
• Once a timetable has been drafted, add historical background, logistics and lists of sponsors and contact people, along with phone numbers where they can be reached