Create a mini-poster and event flyer (containing information about the event and book drop-off
locations) for libraries and businesses to display and distribute. Save money by designing an 11 x 14"
poster (legal size), copy it in-house and matte on a florescent poster board.
Talk to managers at local grocery stores and retail stores about placing event flyers in grocery bags/
shopping bags on Saturdays and Sundays.
Call bookstores about distributing flyers in bags and displaying posters.
Public Service Announcements
Write several 15- and 30-second radio PSAs (with event and book drop-off location information) and
fax or mail to radio station PSA directors.
Produce a 15- or 30-second TV PSA for airing on local broadcast stations.
Ask local television stations to produce/run PSAs
News Release/Advisory
Write a media advisory/news release for local papers and fax to editors approximately one-to-two
weeks before kicking off the event.
Miscellaneous
Write a calendar announcement for the community news sections of local newspapers.
Use pro bono outdoor billboard space to create publicity for event.
