Many broadcast stations have to fulfill FCC public service requirements by broadcasting a certain number of public affairs programs. These are ideal opportunities for non-profit organizations, politicians, community groups, or other industry spokespeople to garner publicity by being interviewed on a radio or television program.

Scheduling An Interview

Radio/Television

Call or send letters to local public affairs programs. Outline the mission of the organization, and propose an idea for a program or segment.

• Avoid calling TV stations during peak hours (4:00-6:30 p.m. before a newscast). Media representatives are not very receptive listeners when they are on a deadline.
• Contact radio stations sponsored by universities and other school programs. Find out how ACE can schedule a spot on their program. Consider proposing a weekly show!

Community Bulletin Board

Another useful and free forum for advertising is the "Community Bulletin Board," or other related announcements on radio, cable or television stations.

• A phone call, fax or simple letter describing the event and organization, can be sent to the station manager or person in charge of announcements.
• Identify the contact by calling newsrooms at local papers, TV and radio stations. Find out who handles the community calendar and ask how ACE should send information to their attention.
• This service can be used regularly to promote campaigns and special events.