Booking appearances by ACE representatives on local radio and television talk show programs gives organizations opportunities to boost awareness and inform the public about programs.

Scheduling an Interview:

Start by calling local radio, television and cable stations and talking to producers of morning shows and special evening programs about becoming a guest. If there is not a specific issue facing the program, discuss general program information.

Suggested Talking Points

• The majority of the community is not taking advantage of ACE programs
• ACE offers important skills such as basic reading, writing and arithmetic, as well as teaching English to those who speak other languages
• ACE assists adults with disabilities in developing skills to become contributing members of the community, including daily on-the-job training.
• ACE is the primary provider of adult education classes in the community (if applicable).

Preparing for an Interview

Inquire About Format

• How long will the interview be?
• Will there be an opportunity for general Q & A?
• Can the organization bring students from ACE programs to be interview guests? How many guests total should attend the interview?
• When scheduling a television interview, ask the contact person about appropriate dress for the TV studio.

Prepare the Spokesperson

• Choose a person from the organization to attend the interview. Inform the station of this information ahead of time.
• Prepare index cards with speaking topics for the spokesperson
• Encourage the representative to arrive early for the interview. Have them bring two ACE information kits (one for him/herself and one for the host).

Keep Communication Flowing

• Mail an ACE information kit to the show's host prior to the interview, so that he/or she is familiar with the programs the organization offers.
• Provide them with some background on the representative.
• Call a few days before the interview to confirm the date and time.