Table 2 b: Internet non-user segmentation
(per cent)
|
NEAR
USERS |
FAR
USERS |
New near users |
Re-joining/ accelerating
users |
Drop-out/ infrequent users |
Core non-users |
AGE |
|
|
|
|
<25 |
2 |
38 |
46 |
14 |
25-44 |
14 |
25 |
32 |
29 |
45-64 |
14 |
10 |
15 |
61 |
65+ |
12 |
4 |
4 |
80 |
GENDER |
|
|
|
|
Male |
12 |
13 |
16 |
59 |
Female |
13 |
11 |
15 |
60 |
BASE: Non-users Apr./May 2003, n= 1360
|