Table of Contents
Executive Summary
About the Study
Introduction
Study Objectives
Definitions
Methodology
Tier One Digital Divide: Usage
Internet Usage Trends
Reasons for Not Using the Internet
A Matter of Choice or Obstruction
Internet Non-User Segmentation
Broad Interest and Perceived Necessity of Usage
Reason For Not Using the Internet: Quantitative Results
Reason for Not Using the Internet: Qualitative Results
Tier Two Digital Divide: Access
Location and Type of Access Divide
Location of Usage
Perceived Importance of Household Internet Access
The Household High-speed Dial-up Access Divide
Future Role of Public Access Sites
Remaining In Step
Multi-Channel Imperative
Principles of Equality and Multi-Channel
Service Delivery
Conclusions
Appendix A: Moderator’s Guides
Guide for New-Users.
Guide for Non-Users (Near and Far) |