Broad Interest and Perceived Necessity of Usage

Against a backdrop of an increasing proportion of “far users”, it is not surprising that broad attitudes are shifting toward viewing the Internet and Internet usage in a less positive and urgent manner [Figure 6].

• For the first time, a majority of non-users agree they have “no interest in using the Internet” (53 per cent).
• Likewise, one in two non-users (50 per cent) disagree that “at some point they will have to start using the Internet”, the highest level of disagreement since EKOS started tracking this question.

As discussed on the next page, these broad attitudes vary significantly by the different types of non-users.