Conclusions

  1. In only a few years, the Internet has become an important part of Canada’s cultural experience. A large majority of Canadians have used the Internet in the past three months, many doing so daily. Still others have had at least some direct experience using the Internet. Even a large number of those with no personal experience using the Internet indicate they often experience it by proxy through their interactions with friends and family.
  2. Many of those least likely to have access at home or at work do not view public access sites as a viable alternative. The household is the central hub for Internet usage for all Internet users regardless of geographic, demographic, income or employment profile and is synonymous with connectivity. Even workplace usage, the second most pervasive usage location, trails the home by 47-percentage points in terms of recent usage. Public access site usage is limited, reaching only a small minority of Internet users from even targeted disadvantaged subgroups. Further, a lack of a home computer is cited as a principle barrier for non-users, with public usage tends to hold little appeal for potential late-adopters.
  3. To remain in step with Canada’s rapidly changing information society, public access sites must re-evaluate the role they play in making Canada the most connected nation in the world. Emphasis must be adjusted to place priority on the continued availability of strategically located public access sites to ensure all Canadians can access government and community information/services and skills development and training programs. Given the lower likelihood non-users and late adopters are able to develop computer and Internet skills at school or the workplace, public access sites are in a position to fill the existing skills gap and provide programming to these target populations at risk of marginalization.